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Articles tagged with #marketing-data
60% of marketers say poor data quality directly slows campaigns and hurts ROI. B2B contact data platforms are everywhere.They promise scale, speed, and instant access to millions of contacts. But here’s the real question - What does that data ...
But here’s a question:How often does the data you expect, match the data you actually get? That is what we set out to find. We tested real outputs from popular contact data tools against defined audiences and real campaigns. In this webinar hosted ...
B2B contact data platforms are everywhere. They promise scale, speed, and instant access to millions of contacts. But here’s the real question:What does that data actually look like once you try to use it? In this research-led webinar, Rob Simpso...
When marketing attribution does not make sense, the blame usually falls on dashboards, models, or reporting logic. In practice, most attribution issues originate much earlier in the pipeline. Incomplete customer journeys, inconsistent identifiers...
B2B contact data platforms are now embedded in many marketing and revenue stacks. They promise speed, scale, and easy access to decision-makers, and in many cases, they deliver. But once the data is activated, what does it actually look like in prac...
LinkedIn remains a strong signal but it no longer reflects the full buying journey. B2B decision-making now unfolds across multiple platforms, communities, events, and private conversations. Relying on a single source for contact and intent data ...